Website Security Trust Seals
Web security is a top concern of many online shoppers, especially with the dramatic increase in identity theft. When shopping online, visitors often look specifically for security, privacy and business identity seals when deciding what online stores to purchase from. Businesses caught without these trust seals will find it harder and harder to maximize online sales and keep up with competitors who already have them.
These trust seals are a simple and cost-effective way to increase your conversions, improve your website’s security and ease the mind of your visitors. Below, we have put together an easy-to-read comparison chart of the 5 leading trust seal services: Trust Guard, the BBB (Better Business Bureau), McAfee Secure (Hacker Safe), Truste and Control Scan.
Trust Seals Comparison Chart
| Benefits | Trust Guard | BBB | McAfee Secure | Truste | Control Scan |
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| Pricing (per year) | $397-$697 | $355-$4,000 | $959-$5,000 | $1,000-$14,000 | $939-$1,509 |
| PCI Scanning |  |
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| Scans Over 25,000 Vulnerabilities | |
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| Protection from Hackers | |
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| Privacy Policy Generator | |
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| Security Verified Seal | |
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| Business Verified Seal | |
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| Privacy Verified Seal | |
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| Certified Seal | |
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| Split Testing | |
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| Customizable Seals | |
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| Multiple Colored Seals | |
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| Multiple Sized Seals | |
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| 60 Day Money Back Guarantee | |
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| Try Now | Compare | Compare | Compare | Compare |
Frequently Asked Questions about Trust Seals
We have received many questions from online business owners asking us about trust seals. So, we have decided to answer the most commonly asked questions here on our website to give you more insight as to why having trust seals on your website is so important.
How Do Trust Seals Increase My Sales?
Trust seals increase sales by letting your website visitors know you are serious about their security and privacy. Nowadays, users are extremely concerned about shopping safely online, especially with the high increase in identity theft, hacking and scams. Statistics have proven that many online shoppers look specifically for trust seals when deciding whether or not to purchase from a site.
Many users will leave a website right away if they don’t see any trust seals! By displaying these seals, you can assure visitors that you are serious about providing them with a safe shopping experience. In short, the increase in business trust that website security seals provide is essential to maximizing online sales in today’s extremely competitive market.
What is PCI Scanning?
PCI scanning stands for “Payment Card Industry” scanning. Simply put, the process involves having a PCI ASV (Approved Scanning Vendor) scan your website to make sure it is clean and free of any viruses or security vulnerabilities. Trust Guard scans your website for over 25,000 vulnerabilities, which is far more than many other more expensive PCI scanning services.
Trust Guard offers powerful daily and quarterly PCI scans, a PCI security scanned seal, and best of all, their seals have been proven to outperform the competition, which means more sales for you and a bigger return on your investment!
What Kind of Conversions Can I Expect?
Current live tests across the Internet show that the combination of Trust Guard’s three seals for security, privacy & business verification increase conversion rates by 16% or more! For online businesses, trust seals are a great investment! Hundreds of thousands of online businesses use them to increase their sales. And Trust Guard offers you a cool ROI Calculator – for free – so you can better understand how your business will benefit from using their service.
Where Should I Place Trust Seals?
It is essential that you place your trust-building website seals in a place where users can easily see them. They are there to inspire trust and they can’t do that if you hide them away on one page of your website. They should be visible on every page of your website, for example, in the footer (bottom section) or header (top section).
It is also a good idea to group them into one location so that users can see all your security seals at once. Depending on how your website is designed, you may want to test placing the seals in different locations to see which locations improve sales the most.
Which Service do You Recommend Personally?
If you’ve already read most of the content on this site, you can probably guess: Trust Guard is my service of choice. I’ve been an online entrepreneur for many years, creating and selling new websites every year. Most of my sites sell digital products, so conversions play a big part in how successful my sites become. The more sales I make, the more I can charge for my sites when I’m ready to cash out, and that is why I’ve spent many, many hours researching how to improve conversions. Trust seals are one of the best and easiest ways to make a huge impact on your conversions and increase sales, even if you are on a tight budget.
Personally, I don’t have the budget to spend thousands of dollars a year on security seals, and that’s why Trust Guard won me over. Their service is amazing, their seals are proven to increase conversions, and they are the most affordable solution out there by far. Trust Guard has a wide variety of packages available, and best of all, they have fixed pricing so you won’t be charged more if your website grows or your traffic increases. And that’s a big plus! They also give you the option to pay monthly or yearly and they have a 60-day double-your-money-back guarantee.
